Brand Story

Our Story

It’s not barbecue, Best of the Best Quality, bb.q Chicken!

“BBQ” occurs a misunderstanding in English language culture in middle of the Globalization of BBQ.

To solve this misunderstand we asked William Bevington who is the world’s leading information designer and the chair-professor of the Parsons University, which is the top design school in the world, in USA. The result ‘bb.q’ was born through the 3 years of research and development and the most satisfied output through the 40 years of designer’s life.

 Changing “BBQ” to “bbq” based on the golden rate design rule, completing harmonious “BBQ’s philosophy” by reversing “b” to “9”. Adding a dot makes ‘a small dot makes a very big difference’ that starts to completely change towards “The world’s largest and best franchise group, the world’s 1st company, millennium corporation GENESIS BBQ”.

Mission & Vision

 To make people healthy, happy, and pleased by creating world’s most delicious chicken. 

To become the world’s best franchise group, by consistently delivering great tasting food and top of the line services to loyal customers around the globe. Our philosophy focused on the customer in order to undertake the customer’s health, and happiness. We are trying our best constantly to share the best chicken in the world to the people all over the world and make a success story to our customers, partners, and bb.q franchisees. 

Now, bb.q Chicken’s goal is to operate 50,000 franchise stores around the world by 2025.


Take customer’s life and happiness as a top priority

We hope this website could be a place of communication with our customers. 

Since I was young, I always wanted to be a business man who makes people’s life comfortable and happy. Through this, I could set a philosophy of bb.q which is

“Take customer’s life and happiness as a top priority”. With the desire of achieving goal that “Everyone’s life is happy”

and “All live well together”. It brings the achievement that opened 1,000 stores in the shortest time ever.

It sets a record in Korea and leads bb.q to be a global brand. The bb.q still dreams to be a number one brand in the world by achieving “50,000 stores over the world in 2025”. I really appreciate for your support and we all do our best to realize this dream.

  • Current

    Opened total 23 stores across Canada

  • 2020

     Entry Into Germany

  • 2019

    No.1 in Chicken Industry in 2018 by Brandstock

  • 2018

    MOU with WFP (World Food Program) Contribute to NGO "I LOVE AFRICA"


    Entry Into Canada

  • 2017

    Open USA New York Manhattan 32nd street

  • 2016

    No.1 Chicken Industry for 12 years by Brandstock

    Entry Into Taiwan by Family Mart Shop In Shop Model

  • 2015

    Awarded Gold tower order of Industrial Merit.

    Ranked at the most satisfied chicken brand for Youke.

    Launching Into Australia Sydney Airport (SYD).

  • 2014

    Awarded the President Prize of Job Creation

  • 2013

    Entry Into Japan by brand swap with Watami group

  • 2012

    Awarded the best C.E.O Prize of Global Marketing

    Awarded Korean Distribution Industry Prize of the President

    Entry Into Myanmar

  • 2011

    Awarded Prize of Consumer Satisfaction

    Entry Into Brazil, Malaysia, Saudi Arabia

  • 2010

    Awarded 2010 Korea CEO summit prize of creative management

    Entry Into Fiji, Cambodia

  • 2009

    Awarded Silver tower order of Industrial Merit

    Qualified as Best Human Resources Developer (Chicken University)

    Entry Into Turkey

  • 2008

    Entry Into USA

  • 2007

    Medal of honor form the King of Spain, Carlos III

    Entry Into Singapore, Philippine

  • 2006

    Entry Into Japan, Vietnam, Mongolia

  • 2004

    Entry Into Spain

  • 2003

    Beginning of Global Business Entry Into China

  • 2000

    Opened 1000th store of bb.q chicken

    Opened University of Chicken

    Awarded Korean Distribution Industry of the Prime Minister

  • 1996

    Opened 100th store of bb.q chicken

  • 1995

    Launched 1st BBQ Chicken store

    Establishment of Genesis BBQ Group